Here we are at that time of the year again when businesses need to give tokens of appreciation to their clients and customers for their support (by support we mean money) of your business throughout the year (or whenever they started supporting you).
Alright let’s start from the top, most businesses always hit a snag when it comes to buying year end corporate gifts for their clients and customers. The main reason is replication and generic gifting. Most turn to 50 page long catalogues on the best possible gift to get for their dear clients and customers. And while the gifting company’s intentions are good (making money) those catalogues leave more people confused and with still no idea on what to purchase. Most catalogues are plastered with pictures of branded key rings, lighters, mouse pads, mugs, whiskey glasses, expensive pens, letter openers, golf t-shirts, laptop and tablet bags, paper weights, business card holders, stylish desk calendars, USB drives, diaries, whiskeys, wines, umbrellas, hats and caps. And then you find yourself at the last page still trying to figure out the best corporate gift.
A common feature shared in the business world is work, fatigue, stress, decision making, meetings, planning, administration, lunch and smoke breaks, stationery and all these come with an administrative staff member who sources letter openers, key rings, mugs, pens, paper weights, card holders, desk calendars, organisers, diaries; personal assistance who buy their bosses whiskeys and brandys. He or she devotes a portion of his/her time to stocking these things; now do tell why would your client want to swap his/her company branded keyrings, lighters, mugs, whiskey glasses, pens, letter openers, golf t-shirts, laptop and tablet bags, paper weights, card holders, stylish desk calendars, diaries, umbrellas, USB, hats and caps for your company branded one? A brand is a way of marketing, so why should they market your company when they can market theirs.
So let’s look at it logically, why not take a leap of faith and take the less travelled narrow road. Buy them a corporate gift tea collection. For that precious five minute break between a hard day and the next meeting; allow them to indulge their senses in exotic tastes of herbs, fruit and flowers to come out fresh for the rest of their day.